1. Information We Collect
When you play Chicken Road or interact with our services, we may collect various types of information to enhance your gaming experience and provide better support.
Personal Information
We may collect personal information that you voluntarily provide when you contact us, create an account, or participate in our community features. This includes your name, email address, and any messages or feedback you send us.
Game Data
Our mobile adventure game collects gameplay statistics, progress data, and preferences to ensure smooth progression and maintain your game state across devices. This data helps us understand how players interact with unique environments and game mechanics.
Device Information
We automatically collect certain device information, including device type, operating system, unique device identifiers, and mobile network information to optimize game performance and ensure compatibility.
2. How We Use Your Information
The information we collect serves several important purposes in delivering the best possible Chicken Road experience.
- Game Experience: To provide smooth progression, save your game state, and deliver exciting mechanics that keep every session fresh and engaging.
- Customer Support: To respond to your inquiries, provide technical assistance, and address any issues you may encounter while playing.
- Service Improvement: To analyze gameplay patterns, optimize performance, and develop new features that enhance our family-friendly gaming environment.
- Communication: To send important updates about the game, new features, and other relevant information about our mobile adventure platform.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes that may require data retention or disclosure.
3. Information Sharing and Disclosure
We respect your privacy and do not sell your personal information to third parties. However, we may share information in certain limited circumstances.
Service Providers
We work with trusted third-party service providers who help us operate our games and provide customer support. These partners are contractually obligated to protect your information and use it only for the services they provide to us.
Legal Requirements
We may disclose your information if required by law, regulation, or legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, but will remain subject to this privacy policy.
4. Data Security and Protection
We implement robust security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include encryption, secure data transmission, and regular security assessments.
While we strive to protect your information using industry-standard security measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to protecting your data to the best of our ability.
5. Your Privacy Rights
You have several important rights regarding your personal information and how we handle it.
- Access: You can request access to the personal information we hold about you and receive a copy of your data.
- Correction: You have the right to request correction of any inaccurate or incomplete personal information.
- Deletion: You can request deletion of your personal information, subject to certain legal and operational requirements.
- Data Portability: You have the right to receive your personal information in a structured, commonly used format.
- Opt-out: You can opt out of certain data processing activities, including marketing communications.
- Withdrawal of Consent: Where processing is based on consent, you can withdraw that consent at any time.
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
6. Children's Privacy
Chicken Road is designed as a family-friendly mobile adventure game suitable for players of all ages. We are committed to protecting the privacy of children who may play our games.
We do not knowingly collect personal information from children under the age of 13 without parental consent. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately so we can take appropriate action.
Our clean, family-friendly design and intuitive controls ensure that children can enjoy the game safely while parents maintain control over any data sharing or account creation.
7. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience with our website and games. These technologies help us remember your preferences, analyze usage patterns, and provide personalized content.
Types of Cookies We Use
- Essential Cookies: Necessary for basic website functionality and game operation.
- Performance Cookies: Help us understand how you interact with our games and website to improve performance.
- Preference Cookies: Remember your settings and preferences to enhance your gaming experience.
You can control cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of our games and website features.
8. International Data Transfers
Our services are operated from the United Kingdom, and your information may be processed and stored in the UK and other countries where our service providers operate. We ensure that any international transfers of personal information comply with applicable data protection laws and are protected by appropriate safeguards.
When transferring data internationally, we use standard contractual clauses and other legally recognized mechanisms to ensure your information receives adequate protection regardless of where it is processed.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, providing additional notice through our game or website.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.
10. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please don't hesitate to contact us.
Willow Devs Privacy Team
Address: 9 Willow Street, Cardiff CF10 2DZ, United Kingdom
Phone: +44 29 2167 0042
Email: [email protected]
Privacy Email: [email protected]
We will respond to your inquiries promptly and work with you to resolve any privacy concerns. For urgent privacy matters, please use our dedicated privacy email address for faster response times.