About Willow Devs

Crafting memorable mobile adventures since 2023

Our Story

Founded in Cardiff, Wales, Willow Devs emerged from a simple dream: to create mobile gaming experiences that bring families together. Our journey began when our founder, inspired by watching children and parents struggle to find quality games they could enjoy together, decided to build something different.

What started as a small team of passionate developers working from a converted garage has grown into a dedicated studio focused on creating Chicken Road and other family-friendly adventures. We believe that great games don't need complex mechanics or overwhelming features โ€“ they need heart, creativity, and an understanding of what makes players smile.

Every pixel in Chicken Road is crafted with care, every level designed with purpose, and every update delivered with the goal of bringing joy to families around the world. Our Cardiff-based studio continues to innovate while maintaining the core values that started our journey.

Willow Devs office space in Cardiff

Our Mission & Values

Mission Statement

To create mobile gaming experiences that unite generations through intuitive gameplay, clean design, and meaningful progression. Chicken Road represents our commitment to developing adventures that are accessible to everyone while maintaining the depth and excitement that keeps players engaged.

Family First

Every decision we make prioritizes family-friendly content and experiences that parents can confidently share with their children.

Quality Focus

We believe in releasing polished, well-tested games rather than rushing products to market, ensuring every Chicken Road experience meets our high standards.

Innovation

Continuous improvement drives our development process, always seeking new ways to enhance gameplay while maintaining simplicity and accessibility.

Meet Our Team

Eleanor Davies, Creative Director

Eleanor Davies

Creative Director & Founder

Eleanor's vision for family-friendly gaming drives every aspect of Chicken Road's development. With over 8 years in mobile game design, she ensures our adventures remain accessible while delivering engaging experiences for all ages.

Marcus Chen, Lead Developer

Marcus Chen

Lead Developer

Marcus transforms creative concepts into smooth, responsive gameplay experiences. His expertise in mobile optimization ensures Chicken Road runs perfectly across all devices while maintaining our signature intuitive controls.

Aria Rodriguez, Art Director

Aria Rodriguez

Art Director

Aria creates the vibrant, welcoming worlds that make Chicken Road's environments so memorable. Her clean, eco-minimalist design philosophy shapes every visual element of our gaming experiences.

James Mitchell, Game Designer

James Mitchell

Game Designer

James crafts the progression systems and mechanics that keep Chicken Road sessions fresh and engaging. His focus on balanced difficulty ensures players of all skill levels can enjoy our adventures.

Our Achievements

50K+

Active Players

Families worldwide enjoying Chicken Road adventures daily

4.8โ˜…

User Rating

Consistently high ratings across all app stores

15+

Unique Environments

Diverse worlds created for exploration and adventure

Recognition

  • ๐Ÿ† Best Family Game 2024 - Mobile Gaming Awards
  • ๐ŸŒŸ Editor's Choice - App Store
  • ๐ŸŽฎ Indie Game Excellence Award 2024
  • ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ Family Choice Gold Award

What Players Say

Sarah Thompson testimonial

Sarah Thompson

Parent, Manchester

"Chicken Road has become our family's go-to game for road trips and quiet evenings. My 7-year-old daughter loves the colorful environments, and I appreciate how the controls are simple enough for her to master quickly."

David Kim testimonial

David Kim

Teacher, London

"As an educator, I'm thrilled to find a game that's both entertaining and appropriate for children. The progression system in Chicken Road teaches patience and problem-solving in a fun, engaging way."

Lisa Martinez testimonial

Lisa Martinez

Grandmother, Edinburgh

"I was skeptical about mobile games until my grandchildren introduced me to Chicken Road. Now we play together during visits, and I love how it bridges our generational gap through shared fun."

Behind the Scenes

Game development process
Art creation workspace
Team collaboration
Testing session
Cardiff office view
Award ceremony

Ready to Join Our Adventure?

Experience the magic of Chicken Road and discover why families worldwide choose our games for quality entertainment.